Firefighting Turns Into a Data Business – And an AI Arms Race

January 26, 2026
5 min read
Firefighters using connected hoses and tablets while battling a large wildfire at dusk

1. Headline & intro

Wildfires are no longer rare disasters; they’re the new normal. Yet the tools on most fire trucks look like they belong in a 1970s catalog. Into that gap steps HEN Technologies, which started by reinventing the fire nozzle and is quietly building something far more ambitious: a real-time data platform for how fire, water, wind and materials interact in the real world.

This isn’t just an equipment story. It’s an AI story. According to TechCrunch, HEN is amassing exactly the kind of high-quality physical-world data that the next generation of “world model” AI systems desperately needs. If you care about climate resilience, critical infrastructure – or the coming AI race around real-world physics – you should be watching this company and what it represents.


2. The news in brief

As reported by TechCrunch, HEN Technologies was founded in 2020 in California by materials scientist Sunny Sethi after repeated megafires threatened his family. The startup’s first product is a redesigned fire nozzle that, according to the company, can suppress fires up to three times more effectively while using roughly one-third of the water compared with traditional designs.

Backed initially by U.S. National Science Foundation grants, HEN expanded from nozzles into an ecosystem of smart monitors, valves, sprinklers and pressure devices. These are packed with custom circuit boards, sensors, GPS and edge computing – in some cases using Nvidia’s Orion Nano chips – and connected to a cloud platform that logs how much water is used, at what pressure, under which weather and wind conditions.

HEN’s commercial traction is atypically strong for public-safety hardware. The first products shipped in 2023; revenue then grew from about $200,000 to $1.6 million in 2024 and $5.2 million last year. The company expects around $20 million this year and already serves roughly 1,500 fire departments, plus military sites and international customers in 22 countries. In late 2025, it raised a $20 million Series A round, bringing total funding above $30 million.


3. Why this matters

At first glance, HEN looks like a niche industrial hardware company. In reality, it sits at the intersection of three powerful shifts: climate-driven disasters, the sensorisation of critical infrastructure, and AI’s hunger for high-quality physical-world data.

Who benefits immediately?

Fire services and civil-protection agencies get better tools on day one: more efficient suppression, less wasted water, and real-time visibility into which truck has how much water, what hydrant it’s using, and how wind is about to change the situation. In regions where hydrant pressure is unreliable or water must be trucked in, this is the difference between containing a fire and losing an entire valley.

But the longer-term winner may be HEN itself – or whatever bigger player eventually acquires it. Every smart nozzle and valve is a sensor, and every deployment generates a rich stream of labelled data on how fire and water interact with real environments. That’s a data asset with almost no substitute.

Who loses?

Legacy firefighting equipment vendors whose products remain “dumb metal” are in trouble. Once municipalities taste the operational advantages of smart, connected systems – and once procurement people realise that equipment can generate ongoing value as data – it’s going to be very hard to justify buying old-style hardware at scale.

Pure-play software vendors that sell planning or incident-management tools without owning the underlying hardware will also feel pressure. If your competitor controls the sensors in the field and the data pipeline, your software is forever stuck on the outside of the system that really matters.

The deeper impact

The truly strategic layer is AI. Training world models and robotics control systems requires real-world, multi-modal physics data – not just simulated environments. You can fake e‑commerce logs; you cannot fake what water droplets do in 60 km/h crosswinds while hitting burning composites on a hillside. HEN is turning an overlooked public-safety niche into an incredibly valuable AI training set.


4. The bigger picture

HEN fits several broader industry arcs that are easy to miss if you only see the nozzle headlines.

From dumb steel to software-defined infrastructure

Over the past decade, we’ve watched tractors (John Deere), elevators (KONE, Otis) and factory robots quietly turn into connected platforms where the real margin comes from data and software. Fire engines, hydrants and hoses were laggards in this transition. HEN is effectively applying the “software-defined everything” playbook to firefighting.

We’ve seen the template before: instrument the hardware, aggregate telemetry in the cloud, then sell higher-margin analytics, optimisation and predictive maintenance on top. The difference here is that the data is not just operational; it’s a live feed of high-intensity physics.

AI world models and robotics

2024–2026 has seen an explosion of interest in world models – AI systems that learn to predict how complex environments evolve over time. Labs working on embodied AI (think warehouse robots, humanoids, autonomous drones) are racing to gather or generate realistic interaction data.

Most of them rely heavily on simulation, synthetic data and limited real-world logs. A dataset that combines fluid dynamics, combustion, materials science and real weather patterns is almost non-existent today. That’s why investors in HEN are salivating: it’s not “just” govtech, it’s a potential strategic supplier to whoever wins the robotics and embodied-AI race.

Govtech, procurement and climate adaptation

There’s also a more prosaic, but important, trend: governments are being forced by climate extremes to modernise slow-moving, often underfunded response systems. From U.S. federal programs like DHS’s NERIS (which TechCrunch notes has been hunting for better predictive analytics) to national civil-protection agencies in Europe, the message is the same: analog-era tools are no longer good enough.

HEN’s rapid sales growth in such a conservative market is a signal that the adoption dam is breaking. Once a few leading agencies show tangible results – shorter response times, fewer homes lost, lower water bills – peer pressure and political optics will do the rest.


5. The European / regional angle

For Europe, this story hits multiple pressure points at once.

First, wildfire risk is shifting north and east. Greece, Portugal and Spain have been battling megafires for years; now Croatia, Slovenia, even parts of Germany and the Czech Republic are experiencing hotter, drier summers and more frequent forest fires. Many regional brigades are still volunteer-based and under-equipped. A system that boosts effectiveness while saving water is not a “nice to have”; it’s becoming a necessity.

Second, the EU is building a dense regulatory net around AI and critical infrastructure. The upcoming EU AI Act will treat emergency-response and critical-infrastructure systems as “high risk”, imposing strict transparency, robustness and data-governance requirements. At the same time, NIS2 and the Critical Entities Resilience Directive raise the bar for cybersecurity in exactly the kind of networked hardware HEN is deploying.

This creates both friction and opportunity. U.S.-based platforms like HEN will need strong guarantees around data localisation, access control and algorithmic transparency if they want to supply EU civil-protection agencies at scale. That opens space for European competitors to build similar hardware-plus-data stacks, optimised from day one for EU compliance and multilingual, cross-border deployment.

Lastly, Europe’s fragmented procurement landscape is a double-edged sword. On the one hand, 27 national systems (plus regional and municipal) make sales cycles painful. On the other hand, a company that cracks, say, Germany’s rigorous standards – with its privacy-conscious culture and strong volunteer fire brigade network – gains a powerful reference for the rest of the continent.


6. Looking ahead

Several trajectories are worth watching over the next three to five years.

1. Data strategy and partnerships. At some point, HEN will have to decide whether it wants to be primarily a public-safety company with a lucrative data side business, or a core data supplier to the global AI ecosystem. Do we see partnerships or licensing deals with major AI labs, robotics firms or cloud providers? Or do governments insist that the data remains locked in the public sector, citing security and sovereignty concerns?

2. Standardisation and interoperability. If HEN’s architecture starts resembling an operating system for firefighting, expect standards battles. Legacy equipment manufacturers will push their own “open” protocols. Governments and the EU will push for vendor-neutral standards to avoid lock-in. The outcome will determine whether HEN becomes a dominant platform or one important supplier among many.

3. Expansion into adjacent domains. Once you can measure and optimise high-pressure fluids, combustion and environmental conditions in the field, obvious adjacencies appear: industrial safety, chemical plants, refineries, even large-scale water-management and flood response. Each of these is a huge market – and each would feed even more diverse physics data into the same AI pipeline.

4. Security incidents. A network of cloud-connected valves, pumps and monitors in critical infrastructure is a tempting cyber target. The first serious security incident in this space – whether at HEN or a rival – will trigger a regulatory and political backlash. Companies that invest early in security-by-design and third-party certification will be in a much stronger position when that inevitable moment arrives.

Expect visible inflection points around procurement frameworks (e.g., EU-wide programs), the first major AI partnerships and perhaps an IPO or acquisition if growth continues on the current curve.


7. The bottom line

HEN Technologies illustrates how climate adaptation, industrial IoT and AI are converging into a new kind of infrastructure business: one where a fire nozzle is really a sensor, and a sensor network is really a future AI training set. The company is early, but the playbook is clear – whoever controls the richest real-world physics data will wield outsized influence in both public safety and robotics. The question for Europe, and for regulators globally, is simple: who should own and govern that data when it comes from our most critical emergencies?

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